Video & advertising creative

Show the work. Explain the difference.

Project walkthroughs, business introductions and short videos can give customers a closer look at what you do. We shape footage into a clear story for your website, social channels or adverts, with the formats and captions each channel needs.

Start with a free marketing review
A photographer capturing the details of a finished oak kitchen
A closer look at the craft.AI-generated editorial image

Where it can help

When this service makes sense.

  1. 01

    Good work is difficult to understand from a single still or a short caption.

  2. 02

    Raw phone footage has no clear opening, sequence, explanation or next step.

  3. 03

    A useful introduction or project walkthrough is not prepared for the format of the chosen channel.

  4. 04

    You need video for a campaign but do not have a clear brief or finished edit.

What we can deliver

Build the right scope for your business.

Your proposal confirms which of these services are included, the cost and who is responsible for each part.

  • Short-form videos for your selected channels
  • Project walkthroughs, introductions and service explainers
  • Accurate before-and-after sequences
  • A clear opening, story and next step
  • Captions, transcripts and channel-ready exports
  • On-site filming or editing of suitable footage you supply
  • An agreed filming and editing plan, with revisions and final deliverables

The working process

From first idea to finished work.

We agree the scope, keep you involved and check the work before launch.

  1. 01

    Agree the job for the video

    Choose the audience, message, channel and action the finished creative needs to support.

  2. 02

    Plan the material

    Agree the sequence, on-site capture or client-supplied footage, access and permissions.

  3. 03

    Edit for the channel

    Edit the footage into a clear sequence, with the agreed captions, transcripts and formats.

  4. 04

    Approve and supply it

    Check names, services, locations and calls to action before supplying or publishing the agreed files.

Suitable for

A good fit for your next step.

  • Trades with a process or finished result that is easier to understand in motion
  • Businesses that need a straightforward introduction for their website or social profiles
  • Project teams with suitable access, footage and permission to show the work
  • Paid campaigns that need new creative before distribution begins

Questions

Video & advertising creative FAQs.

Do you film on site or use footage we supply?

We can work with suitable footage you supply or include on-site filming. Your proposal confirms capture, access, travel, editing and the final videos.

Are captions and transcripts included?

They can be included. We confirm captions, transcripts, formats and accessibility needs before production, so you know what each final video will contain.

Does this service include running paid adverts?

Paid campaign management sits within our Advertising service. Video production covers the creative; campaign setup, targeting, advertising spend and ongoing management are agreed separately.

Free Marketing Review

Know where to take your marketing next.

Tell us about your business, the work you want and what needs to improve. We’ll review your starting point and recommend priorities. The review is free, with no obligation to buy a service.

Get a free marketing review