Video & advertising creative
Show the work clearly in video, without making it feel over-produced.
We plan and prepare short-form video, project walkthroughs, introductions, explainers and before-and-after sequences for agreed channels. Captions and transcripts make the message easier to follow; paid media distribution remains part of the Advertising service.
Start with a free marketing review
Where it can help
Common problems worth solving first.
- 01
Good work is difficult to understand from a single still or a short caption.
- 02
Raw phone footage has no clear opening, sequence, explanation or next step.
- 03
A useful introduction or project walkthrough is not prepared for the format of the chosen channel.
- 04
Campaign creative and paid distribution are being treated as one task even though they need different decisions.
What is included
A practical scope, shaped around the business.
- Short-form video for agreed website, Facebook, Instagram or campaign formats
- Project walkthroughs, trade-business introductions and service explainers
- Before-and-after sequences where the comparison is accurate and appropriate
- Clear openings, simple structure and an agreed call to action
- Captions and transcripts for the agreed final edits
- Channel-ready exports in formats confirmed before production
- On-site capture or client-supplied footage agreed around access and quality
- Exact filming, editing, revisions and deliverables confirmed in the scope
The working process
Clear stages, with no unnecessary mystery.
Each stage has a purpose and a practical output. The detail changes with the business, but the route stays understandable.
- 01
Agree the job for the video
Choose the audience, message, channel and action the finished creative needs to support.
- 02
Plan the material
Agree the sequence, on-site capture or client-supplied footage, access and permissions.
- 03
Edit for the channel
Prepare the agreed cuts, captions, transcripts and formats without adding unsupported claims.
- 04
Approve and supply it
Check names, services, locations and calls to action before supplying or publishing the agreed files.
Suitable for
Useful when the next step needs to be clearer.
- Trades with a process or finished result that is easier to understand in motion
- Businesses that need a straightforward introduction for their website or social profiles
- Project teams with suitable access, footage and permission to show the work
- Paid campaigns that need new creative before distribution begins
Questions
Video & advertising creative FAQs.
Do you film on site or use footage we supply?
Either can be considered. On-site capture, client-supplied footage, access, travel, formats and exact deliverables are agreed in the scope. Unsuitable or unverified material is not presented as proof.
Are captions and transcripts included?
Captions and transcripts can be included for the agreed final edits. We confirm the channels, aspect ratios, file formats and accessibility needs before production starts.
Does this service include running paid adverts?
No. This page covers the video and advertising creative. Campaign setup, media budget, targeting, distribution, monitoring and optimisation sit within the Advertising service and are scoped separately.
Free Marketing Review
Ready to make the business look as good as the work?
You do not need a finished business name or a marketing plan. Tell us what stage you are at, the work you want and where you operate. We will review it and suggest a clear next step.