Give every piece a purpose
A logo should make you recognisable. A website should answer customer questions. A campaign should promote the work you want. We explain the role of what we recommend.
About Proper Trade Marketing
Proper attention.
To your business.
Proper Trade Marketing provides branding, websites and marketing for UK tradespeople and trade businesses. We help you present your work clearly, reach relevant customers and give them a straightforward way to enquire.
Explore the servicesOur approach
Start with the business you want to build.
The services you want to promote, the area you cover and the jobs you have capacity for come first. Those details guide the creative work, the channels we recommend and the questions customers are asked.
Working together
Good work starts with a good working relationship.
You know your trade and your customers. Proper Trade Marketing brings the branding, website, advertising, Instagram and enquiry work needed to present that business clearly.
Build on what you have
We review your starting point, keep useful assets and focus effort where it is needed. Your business stage, budget and capacity shape the recommendation.
Connect the customer journey
From your van to your website and Instagram profile, customers should recognise the same business, understand the offer and know how to contact you.
Explain choices clearly
You should understand what we recommend, why it matters, what it costs and what we need from you before deciding to proceed.
Respect your time
Clear requests, organised approvals and manageable content plans help marketing fit around running your business.
Report honestly
We explain the available results and the limits of the data. Your feedback on enquiries and won work helps make reporting useful for business decisions.
What you can expect
Clear scope, careful work and honest reporting.
The scope sets out the agreed outputs, responsibilities and checks. Recommendations are based on your services, working area, business stage, capacity and available budget.
The agreed work is checked before launch. Reporting explains what can be measured and where tracking has limits. No particular commercial result is promised.
Editorial standards
Useful guidance should show what it is based on.
Our guides explain marketing decisions in plain English and link to relevant primary sources. Each shows when it was published, reviewed and when its sources were checked.
Platform instructions can change. Use the linked official guidance for current requirements, alongside our practical recommendations.
Free Marketing Review
Know where to take your marketing next.
Tell us about your business, the work you want and what needs to improve. We’ll review your starting point and recommend priorities. The review is free, with no obligation to buy a service.