Check the complete journey on a mobile
Open the website on a normal phone connection and try to complete the same task as a prospective customer. The heading should explain the business quickly, body text should remain comfortable to read, images should fit the screen and important controls should be easy to press without zooming or accidental taps.
Follow the navigation, service links and enquiry route from beginning to end. Look for horizontal scrolling, overlapping text, delayed layout movement and menus that trap or lose keyboard focus. A mobile-first check covers the journey, not merely whether the homepage becomes narrower.
- Readable text and comfortable touch targets
- No horizontal scrolling or obstructive overlays
- Working navigation, calls and form controls
Make services and the working area unambiguous
Give each priority service enough explanation for a customer to recognise the work and decide whether it fits. Separate materially different services when that improves clarity, and use ordinary customer language before specialist terminology. Avoid a long undifferentiated list that gives every job equal weight.
State the genuine working area naturally near the services and enquiry step. Useful location information helps customers self-select without manufacturing repetitive town pages. Keep service and area wording consistent across the website, social profiles and any advertising that sends people to the page.
- Priority services with accurate descriptions
- A genuine, practical working area
- Consistent wording from advert or profile to landing page
Use genuine proof and a clear enquiry path
Show real work only when you have permission and enough context to represent it honestly. Explain what the project involved and which part your business completed. Verified qualifications, memberships, reviews or guarantees should be named accurately and kept current rather than replaced with vague trust badges.
Place a descriptive call, quote or review action where the customer is ready to use it. Forms should ask for enough information to judge suitability without becoming an obstacle, explain why commercial details are useful and show specific validation messages. Test that the completed enquiry is stored or delivered as intended.
- Genuine project evidence with permission and context
- Accurate trust information rather than invented signals
- A short, tested and accessible enquiry journey
Cover accessibility, performance and search foundations
Use semantic headings, properly associated form labels, visible keyboard focus, descriptive link text and meaningful alternative text where an image carries information. Colour contrast should remain sufficient and important instructions should not rely on colour alone. These foundations make the site easier for more customers to use.
Compress and size images for their display, avoid unnecessary scripts, reserve image dimensions and keep essential content server-rendered. Give every public page a unique title, description, canonical address and one clear H1; connect related services with ordinary internal links and keep the sitemap and robots instructions accurate.
- Semantic structure and visible focus
- Responsive images and restrained scripts
- Unique metadata, clean links and crawlable content
Run the final checks as a customer would
Review every live route at phone, tablet and desktop widths. Test menus, calls, quote links, form success and error states, browser back and forward behaviour, missing-page handling and the destination for every enquiry. Check for broken media, console errors and anything that shifts unexpectedly as the page loads.
Then read the site for accuracy: service scope, spelling, working area, permissions, contact details and privacy wording. Technical scores can highlight issues, but the release decision should still include a real end-to-end customer journey and confirmation that the business receives the information it asks for.